The Success Of A Nurse - 926 Words

As with any career-focused education, it is the students who determine the future triumph of that particular career. Nursing students are provided with the knowledge, tools, and experience that they need in order to be successful. Ultimately, the patient’s wellness is the central focus of the success of a nurse. The American Nursing Association defines nursing as, â€Å"†¦the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations.† (American Nurses Association, 2015). The responsibilities of a nurse are critical and uniquely tailored to each individual patient. One uniform piece that must remain consistent among the daily practices of a nurse is infection control. Body The basis of infection control is hand hygiene. Hygiene education often begins during childhood, with the aid of playful rhymes and charismatic diagrams on bathroom walls. Although the attempt to establish a strong habit of hand hygiene at an early age has good intent, it is not always successful or effective. Hand hygiene for health care professionals must be successful and effective in order to prevent healthcare-associated infections (HAIs), making hand hygiene a major part of the curriculum in nursing schools (World Health Organization, 2015). HAIs are infections that are acquired in a healthcare settingShow MoreRelatedThe Success Of Registered Nurses1291 Words   |  6 Pages Hard work, knowledge, and interpersonal skills are some of the most important aspects that will directly impact the success of registered nurses (RNs) within the medical healthcare field. They are professionals that require an amount of comprehensive education and skills that are related to assessing, planning, and intervening to promote patient care (â€Å"The Nursing Process,† n.d.). In order to become RNs, associate degrees in nursing (ADN) must be earned from a state-approved training program. TheRead MoreEvaluation Of A Nurse Leader s Leadership Style And Identify How Their Style Has Helped Them Achieve Success1426 Words   |  6 Pageswith three nurse leaders to ascertain their preferred leadership style and identify how their style has helped them achieve success. Their responses will be compared and contrasted, and will be referenced by appropriate literature to show synthesis with leadership theory. To ensure that consistent questioning took place during these interviews a structured list of questions was used. For the sake of this assignment, each question will form a subheading throughout the paper. The nurse leaders interviewedRead MoreSystems Life Cycle : Development And Success Of A Project Manager779 Words   |  4 Pagesthe system, developing and documen ting software, testing and maintain the system, and implementing and evaluating the system (Kendal Kendall, 2014). The roles of the nurse informatician and a project manager play an integral part in the development and success of a project. Nurse Informatics Professional in Project Management A nurse informatics professional and a project manager share several roles and responsibilities. â€Å"Project managers and informaticians interface to ensure that project timelinesRead MoreMasters in Nursing With a Bias in Leadership and Administration655 Words   |  3 Pagesof health care delivery and practice, organizations need nurse leaders who are well equipped to handle the challenging roles of executive leadership in a health care setting. This text addresses the various benefits a hospital would derive from having a nurse leader complete a Masters in Nursing with a bias in leadership/administration. Discussion In basic terms, a Masters in Nursing with a bias in leadership/administration equips nurse leaders with the necessary skills as well as knowledge requiredRead MoreBenefits Of An Initial Cost Benefit Analysis1172 Words   |  5 Pagesthe training and education for early identification of signs and symptoms of PIV catheter-related complication. In order to implement this protocol, there must be a nurse educator, who is well versed in the EBP concerning the new practice of clinically indicated replacement of PIV catheters, to educate each unit and their charge nurses. Ideally, there would not be a need for continuing education regarding this implementation process, so there are no long-term financial costs associated with this practiceRead MoreA Pyramid Of Leadership Success1703 Words   |  7 PagesA Pyramid of Leadership Success in Nursing The trait theory of leadership supports the claim that some people are endowed with certain characteristics that make them more capable of being a good leader than others (Zaccaro, 2007). The difference between someone who is a great leader from someone who is a good leader is the possession of certain qualities that help establish a strong sense of leadership. One of the greatest leaders known in the sports world is John Wooden, a basketball player, andRead MoreServant Leadership : A Good Leader1447 Words   |  6 Pagesrespect filled relationships with their employees. By building respect filled relationships and mentoring the growth and development of their employees, servant leaders show that they not only have a vested interest in the success of their employees but in the overall success of their organization (Hunter, 1998). Empathy Servant leaders understand that people need to be accepted for who they are as individuals. They make great efforts to be considerate of the viewpoints of others and will speculateRead MoreThe Trait Theory Of Leadership1739 Words   |  7 Pagesset the all-time record of 88 consecutive victories. While at UCLA, he established the Pyramid of Success, which consists of 15 qualities he implemented while coaching, as well as instilling them into the work ethic of his players. By integrating the qualities of the Pyramid of Success along with trait theory, it becomes clear that traits do matter when it comes to being a successful person and a nurse leader. Although there are many qualities within the pyramid, the ones I believe that apply the mostRead MoreA Pyramid Of Leadership Success1703 Words   |  7 PagesA Pyramid of Leadership Success in Nursing The trait theory of leadership supports the claim that some people are endowed with certain characteristics that make them more capable of being a good leader than others (Zaccaro, 2007). The difference between someone who is a great leader from someone who is a good leader is the possession of certain qualities that help establish a strong sense of leadership. One of the greatest leaders known in the sports world is John Wooden, a basketball player, andRead MorePlanned Change : Reintroducing The Bedside Report1296 Words   |  6 PagesPlanned Change: Reintroducing the Bedside Report Gone are the days of taped change of shift reports or written communications between nurses for hand off. The Centers for Medicare and Medicaid (CMM) have recently linked quality of care to payments. The hospital value-based purchasing program now adjusts the reimbursement hospitals receive on several key concepts including the patient experience. Patient satisfaction accounts for 30% of the total performance scores (Centers for Medicare Medicaid

Chinese Food As A Multicultural Country - 852 Words

Nowadays, Canada has become increasingly popular for immigrants moving here, so it becomes a multicultural country. How can the new immigrants adapt to themselves to live in different lifestyle and culture? According to the author Arlene Chan, â€Å"Canadians celebrate on July 1 because that day is Dominion Day, but for Chinese is â€Å"Humiliation Day† (Chan, 1878). It means Chinese immigrants refused to celebrate like what the Canadians do in July 1. Thus, different cultures cannot be merged easily due to food culture, wedding culture and education culture. First of all, based on the countries food culture, people would prepare their traditional food in their daily meals. Chinese food is an important part of Chinese culture, and it profoundly influences East Asia Food Culture. For example, most of Chinese people who born in Canada, and they still like eating Chinese food because they are living in traditional families. According to an article, many people are curious about the author’s nationality and her culture; simultaneously, they tried to convince the author do not hyphenate herself, and just call herself Canadian.(Sun 1992) Take Chinese for example, Chinese immigrations even the second generations are very traditional since they mainly chose their ethnic food from which they can be easily distinguish. The difference of food culture between Chinese and western country is so complicate, and it can be reflected in many perspectives, especially it reflects the difference of livingShow MoreRelatedCanada Is A Multiculturalism Cou ntry1070 Words   |  5 PagesWe always say Canada is a multiculturalism country. However, what is multiculturalism? A country that is full of people with different cultural backgrounds and different races living together in peace. Canada is a multicultural society, so an increasing number of immigrants came to Canada, mostly from African, Asian, and Caribbean countries. But in Canadian history of multiculturalism has started with xenophobic approach to immigrants. In the beginning of 20th century, immigrants could not be recognizedRead MoreThe Australian and Chinese Cultures: A Comparative Analysis623 Words   |  3 PagesAustralia boasts one of the worlds most multicultural societies. Therefore, it can be difficult to pinpoint what being Australian really is, or to define Australian culture. The best way to approach an analysis of Australian culture may be to compare it with another culture. Chinese culture is equally as complex and diverse as Australian culture, as both countri es have a large variety of ethnic groups within their borders. However, in terms of the many aspects of culture such as meaning, languageRead MoreMulticulturalism : The New Reality Of Canada1353 Words   |  6 Pageshelps us understand each other and discourage hatred and violence.† () Furthermore, various ethnic groups introduce their individual beliefs, traditions, as well as, religions to the Canadian society. Generally speaking, be part of an expanding multicultural society has impacted Canada economically, demographically and socially. Thus, the presence of the variety of different cultures, languages and heritages, results in the need for the county to adapt and change, based on the new reality of CanadaRead MoreChinese Migration to Japan on the Rise Essay example1583 Words   |  7 PagesDuring the last three decades, Japan has been one of the main destinations for Chinese migrants. The population of Chinese in Japan is growing rapidly. According to the Immigration Bu reau statistics, the Chinese population in Japan had grown thirteen-fold since the 1980s, surpassing the Korean migrants in Japan. Despite the recent political turmoil between China and Japan, many Chinese tourists and migrants come to Japan. If this trend continues, there could be a prospect for improvement of the Sino-JapaneseRead MoreBurmese Food Culture : Burma1732 Words   |  7 Pagesspecial geographical location, Burma is a multicultural country and it has different ethnic groups like Indian, Chinese and Thai. Burmese food culture didn t get much attention for everyone because of their history. But in fact, the Burmese food culture is very similar to the other Asian countries that has its very attractive features. So in order to know more about the Burmese food culture, we need to find out some of the Burmese food knowledge, such as their food traditions, their eating patterns,Read MoreIs Australia still Called the Lucky Country?680 Words   |  3 PagesMany people think A ustralia is the ‘lucky country’. This is because Australia is known for its picturesque landscape and the multiculturalism in this country. However, there are issues that recently appeared. This includes the harsh climates of the Australian outback and the discrimination in this country. Australia is still a lucky country because it has the beautiful landscape. Australia has many beautiful environments such as the Great Barrier Reef, Uluru, the Blue Mountains and beautiful beachesRead MoreThe Integration of Chinese Americans and Asian Britons in the United Kingdom1759 Words   |  7 Pagesï » ¿There has been enough research done on immigrant communities in the United States of American and The United Kingdom yet little on a combination of the two. This paper critically examines the integration of the Chinese Americans as well as their counterparts, the Asian Britons in the United Kingdom. The worlds immigration pattern has transformed societies and those thought of as visitors turned hosts. In many parts of the world especially in the United States and the United Kingdom, there are remarkableRead MoreHigher Education For International Students998 Words   |  4 Pages(UKCISA, 2008). Whereas, the students who come from developing countries responded that the higher education in the UK would extend work field as well as the effect of social cognition (Mazzarol and Soutar, 2002). Hence, it will be discussed in this essay whether opportunities outweigh the challenges by analyzing the phenomenon, reasons and drawing the conclusion. 2.0The opportunities for international students In the UK, a pluralistic country, there is diversified culture promoting to the cultural communicationRead MoreThe Only Real Day By Frank Chin989 Words   |  4 PagesSan Francisco, as a multicultural city, undoubtedly included a large variety of groups of people from all around the world. In English 162 course, we’ve learned a lot about history and culture of the bay area. From the gold rush the outsiders came, to the diversity of the Fillmore, we can see that even people far from the other side of the earth came here for a better life. As for myself, I came from a Chinese culture country, which is surely different from the culture here in America. Besides â€Å"TheRead MoreWhy America Should Not Be A Multicultural Country Ever Since The 18th Century983 Words   |  4 PagesAmerica has been growing as a multicultural country ever since the 17th century. Over the years more cultures have been spreading throughout the colonies. At first Native American traditions were being used by colonists for agricultural purposes. However, the colonists took the Native American style of farming and claimed it as their own. Different cultures have been becoming ‘Americanized.’ Chinese food in America is not the text book definition of a traditional dish in China. America will take

Existentialist Curriculum on the Humanities Free Essays

â€Å"I should seek not the way, but my way. † Rather than follow a strict set of rules about what school should or should not be like, the existentialist chooses his or her own vision of education. There is truly no one right way for students to learn or one method of teaching that is universally applicable. We will write a custom essay sample on Existentialist Curriculum on the Humanities or any similar topic only for you Order Now Existentialism classrooms therefore offer freedom for both educator and student. The existentialist model also encourages growth and creativity through limitless freedom. As Blaise Pascal said, â€Å"Live today as if you were to die tomorrow. According to this philosophy, the students and teachers would do whatever they felt inspired to do at that moment, and curriculum would be loose. The existentialist teacher eschews structure. The existentialist does not attempt to become a specialist because to do so is too restricting. I agree with the quote, â€Å"Specialization diminishes a man-He is a creature of knowledge, not the master of it. † I also appreciate the existentialist vision of education as a â€Å"conversation between persons in which each person remains a subject for the other, a conversation. With this viewpoint, the teacher is not authoritarian, and does not stand up in front of the class and lecture all day. Finally, the existentialist teacher helps students achieve self-realization. I agree that the purpose of education is more than just to memorize multiplication tables or vocabulary words. There is a reason why students don’t like school, and if more teachers incorporated the fundamental philosophies of existentialism in their classrooms, more students would enjoy school. Learning would be more fun. I had an existentialist teacher in high school. The class was social studies, but we did not have a textbook. Rather, the teacher taught to us from Buddhist teachings and encouraged each student in the class to discuss the meaning of life. Instead of memorizing historical data, we learned how to think creatively about our world and about our own selves. The existentialist classroom can focus on any subject. In fact, the true existentialist classroom focuses on as many subjects as possible, and is not restricted to math, English, science, or history. However, when teaching restrictive subjects like math, the teacher uses highly creative methods rather than rote learning. The existentialist teacher brings in various multimedia materials, and welcomes technology as a tool for teaching. The teacher teaches whatever the students appear interested in on that day rather than force them to focus on one specific thing. The students and teacher might sit together in a circle, rather than in typical classroom format. Students are encouraged to tell stories and share jokes. They might perform some creative projects with art or music. Games are also encouraged. The existentialist class is frequently held outside on the lawn on sunny days, or alternatively, goes on a field trip to a park or wherever seems fun that day. If it’s raining, the teacher might bring in a movie to teach a unit on cinematography or on a specific theme. The existentialist classroom also incorporates current events as a means to expand the students’ awareness of their universe. Furthermore, the teacher imparts knowledge regarding psychological and social coping skills; the existentialist class is not about rote memorization of specific materials but rather on the big picture: the meaning of life and the life purpose behind education. The existentialist views humanity as integral in the perception of reality. Rather than see a physical universe â€Å"out there† that exists independently of the person as a realist would, the existentialist knows that human consciousness alters reality. Human beings are therefore active creators and participants in the universe. In order to better understand the metaphysical underpinnings of the universe we first need to better understand ourselves. The quote â€Å"Man is nothing other than what he makes himself† refers to the power of human consciousness in shaping personal as well as collective reality: we are what we think. Human beings are born with free will; free will is neither good nor an ideal; often free will is a source of our pain and suffering, for when we make mistakes we suffer the consequences. Therefore, free will enables human beings to make painful mistakes in order that we may learn and grow. Because of the absolute nature of free will, each person is ultimately responsible for his or her own actions. Knowledge is highly variable, and not as absolute as some may believe. An individual’s knowledge depends on his or her interpretation of the world, and is also highly dependent on his or her personal value systems. Beliefs inform reality. While some knowledge has been codified, the codification of knowledge is not absolute. Human beings are continuously shifting our view of the universe, as our understanding expands and grows. Moreover, people in different cultures and from different backgrounds have different worldviews and therefore have different knowledge. No one form of knowledge is any more or less valuable than another, just different. Specialization is an attempt to own knowledge, to master something completely. However, specialization â€Å"diminishes the man† because specialization is by definition limiting. The existentialist teacher seeks as many different opinions as possible to enrich the conversation. Teaching is a process of conversation and collaboration, a back-and-forth sharing of ideas. All teachers must be aware of their limitations and not attempt to falsely represent themselves as â€Å"experts. † An existentialist curriculum will focus on the humanities because of the openness and creativity inherent in the humanities. Students actively participate; they don’t simply sit back and try to absorb material from the teacher. How to cite Existentialist Curriculum on the Humanities, Papers

Evaluating Market Strategy Recommendations -Myassignmenthelp.Com

Question: Discuss About The Evaluating Market Strategy Recommendations? Answer: Introduction When an organization introduces a new producor service, it needs to develop different marketing strategies related to product and its advertising among people. Marketing mix is a strategic framework that includes various marketing strategies, which can be used to develop better customer relationships and increase customer base. This framework incorporates many strategies, i.e. 8 Ps stands for product, price, place, promotion, processes, people, partnerships and physical evidence (Beamish, Ashford, 2008). It comprises of every aspect, which is used by organization to increase the demand of its different products. It is very important part of marketing audit that assists in realize that marketing mix strategies are the best ways to establish strategic interaction of the company with its customers and other stakeholders. In this report, each and every P of marketing mix is discussed for an Australian Company, i.e. Woolworths. Theoretical concepts of marketing mix are described along with their application on Woolworths products. Woolworths is one of the largest retail chains in Australia and headquartered in Bella Vista, NSW Australia. The product range, which is taken into consideration here, is hair care product, offered by Woolworths. Moreover, the report includes the discussion about the contemporary issues, which are confronted by the organization in this competitive business environment. Woolworths is facing various issues, which are affecting the growth and marketing strategy of organization in supermarket industry. The organization is formulating effective strategies to deal with these issues. In the next section, recommendations are provided for each component of marketing mix. Company Overview Woolworths Limited is one of the major organizations in Australia with a large retail interest throughout New Zealand and Australia. In Australia, it is on second position in terms of profits and revenues. This organization is dealing in different industries, like; supermarkets, petrol, liquor, hotels etc. and offering a wide range of products worldwide. From them, one of the most profitable and established business of Woolworths Limited is Woolworth Supermarkets. The organization is selling various grocery products such as; vegetables, fruits, packaged goods. In addition to this, they also offer beauty and health products, household items etc. Currently, it is operating its 1000 stores in Australia and employing 111,000 people in the country (Woolworths group, 2018). Marketing Mix Concepts and their Application to Woolworths Products Primarily, marketing mix is made up of four components, i.e. product, price, place and promotion. Now, this framework is extended to 8 variables by including processes, people, physical evidence and partnerships. Marketing mix concept can be defined as a framework that is used to develop a significant and effective marketing strategy with every component being utilized in different ways at different places (Dumas, La Rosa, Mendling, Reijers, 2013). In todays business environment, it is essential for every organization to develop this framework, so that it can develop effective marketing strategies to compete with its leading competitors. All of these components are equally important for the sale of products and services and growth of business. Woolworths is implementing an effective marketing mix for its hair care product. However, this organization is offering a variety of products and using effective marketing strategies to connect with its potential customers. This part of report includes theoretical concepts of 8Ps of marketing mix and their application on Woolworths hair care product. Product Under marketing mix approach, first component is product that means anything, which is offered by a company to its potential customers to satisfy their expectations and demands. Woolworths is one of the leading retail in Australia and it offers a wide range of products as a major component of its marketing mix. In this report, the product of Woolworths include hair care product, i.e. hair shampoo, which is offered with the intention to provide an advanced solution to target population regarding issues related to hair. This shampoo includes different herbal materials and ingredients (Alembakis, 2017). It will not create any adverse effect on hair such as; dandruff, hair fall etc. It has prepared this product by considering the needs and demands. In this way, it completely focuses on customers needs and their satisfaction. After looking at the companys product range, it can be said that Woolworths is offering consumer products, which are purchased by customers to satisfy their family a nd personal needs. After preparing the products, every organizations thinks about setting an effective price for its products and services, which will be profitable for business. Pricing is the component that indicates the money that is needed to pay by the people for buying any product of a company. For an organization, it is essential to develop an effective pricing strategy, so that it can enable the customers to buy newly introduced product easily. Generally, Woolworths makes efforts to maintain higher prices than its competitors in the industry. For this product, organization is adopting comparative lower pricing strategy (Dominici, 2009). This strategy appears beneficial and justifiable in the beginning, because it is assisting the organization in targeting the rights customers. By using this strategy, it is very easy to target lower and middle income people, who are facing hair related issues. It has a reward program at some of its stores that offers vouchers for the points collected. In additio n to this, the organization also gives the shopping card that tracks the purchases automatically and provides the fuel discounts, which are applicable. Thus, there is no requirement to keep paper receipts. Place is another important component of marketing mix framework that includes different aspects related to distribution of products and services of an organization. Place determines the processes and activities that how the products and services of a company will be delivered to the right customer. In this way, it is a significant element in making decision on product placement. For its hair care product, Woolworths ensures that its products are available at supermarkets and retail stores, where other products of Woolworths are delivered to customers (Hanssens, Pauwels, Srinivasan, Vanhuele, Yildirim, 2014). For this company, it is essential to ensure the maximum availability of products for targeting a large population and having more marketing opportunities in Australia and other countries. In addition to its retail stores, this company is offering its products online through its website and mobile application. Thus, the Woolworths organization has established a large distribution network. Promotion Promotion is one of the most important components of marketing mix that assists the organization in communicating its brand message and approaching its targeted audiences. It includes different marketing and communication strategies and tactics. These strategies may include sales promotion, advertising, public relations and special offers. For determining this component, organization needs to choose an appropriate strategy for its products and services (Engel, Warshaw, Kinnear, 2010). For its hair care product, Woolworths Company is implementing sales promotion and advertising strategies. Under advertising strategy, it uses both traditional and modern media, like social networking sites. In addition to this, the organization is using print media also, as it is the best way to approach the customers through newspapers and magazines. Apart from this, price concessions and discounts are also given to the people in the introduction stage of hair care product. For Woolworths, promotion h as always been of an intense importance and they have been using very innovative ways. Easy availability and accessibility of products is assisting them in generating customer loyalty. A wide range of promotional channels assists Woolworths in approaching its target customers and generate revenues for this product segment (Hollensen, 2015). Processes In the marketing mix approach, next component is processes, which is an appropriate operating procedure in delivering the products and services. The organization needs to ensure that it is following rights and appropriate processes for product delivery to customers. There is need of involving more sales persons in the conversion process. Woolworths has a customer friendly process and emphasize on delivering customer satisfaction (Huang, Sarigll, 2014). At Woolworths, process component includes fast billing services and getting the good purchased, both online and offline as well. The company ensures that the process is fast by the use of advanced billing process and software. The staff at stores takes the response and feedback of customers to make innovations in the processes. It assists the organization in staying competitive in the industry. Generally, the hiring of a company reflects its brands values, so that it focuses on recruitment of right people to produce, sell and offer its products. Under this process, the organization ensures that its brand communicates to the customers effectively. Currently, Woolworths operates with more than 111000 people and delivers the services effectively (Kotler, 2015). The sales assistants are accountable for its success to great level. The major objective of organization is customer satisfaction in super market industry and Woolworth is the best example. The human resources of this company are well-trained and contribute in the success of organization. Partnerships Partnership is the process of establishing alliances between two independent firms for the benefits of both firms and to satisfy the needs and demands of customers. Organizations are using effective strategies to partner with another organization (Lam, and Harker, 2015). These strategies are such as; joint venture, franchises, strategic partnerships etc. There are so many manufacturers, who are using this component for future product development. Woolworth is developing partnerships with different small scale organizations, so that it can increase its product and customer base. By doing this, Woolworth is able to gain more resources and skills. Physical Evidence Physical evidence is the intangible and tangible evidences, which can be observed by the customers, like; maintaining the outlets, delivering customer service effectively etc. It is very important component for validation of product and service quality. It shows the environment and other physical factors in the organization and its workplace. The retail stores of Woolworths are attractive and clean. These stores are customer friendly and easy to explore through different category of products. The retail stores of this company are major physical evidences of its survival. Thus, the theoretical concepts of marketing mix are very important for each and every organization. It can be analyzed that Woolworth is performing its marketing mix very well. By its implementation, the company is able to attract a large customer base and increase the sales of its products. Contemporary Issues and their impact on Woolworths and its Marketing Strategy Competition is one of the major factors, which impact the growth and success of organization in business environment. Each and every organization needs to conduct marketing research for analyzing the competitive pressures (Low, 2016). Woolworth is one of the largest retailers in Australia, but still it is facing intense competition from other leading players, like; Aldi, Coles, Tesco, Wal-Mart and Macro Wholefoods Ltd. From its competitors, Coles is one of the biggest competitors that are operating its business operations as an Australian supermarket, consumer services and retail chain. The organization is headquartered in Melbourne and owned by Wesfarmers Limited. Currently, the organization is operating its 801 stores allover Australia. It is implementing various marketing and brand strategies, which assists the organization in attaining a better brand image and competitive advantage in retail industry (Knox, 2015). It is posing intense competition for Woolworths with the name of its parent company, i.e. Wesfarmers Limited. Technology Advancement In todays competitive business environment, the organizations prefer to use modern and advanced technologies, so that they can deliver their products and services effectively. Woolworths is facing the issues related due to advancement in technology and technology resources. It has a large impact on organization and its marketing strategy, as other competitors are using advanced technology for manufacturing and delivery their product and services (Kalia, 2017). The retail stores are using latest billing technology to deliver fast services. Amazon is one of the best examples that are using drone delivery service that is leading it ahead. Apart from this, there are some other areas of Woolworths service delivery, where company is unable to implement advanced technology. These areas are such as; supply chain management, smart phone marketing, synching inventory and securing the confidential information of regular customers. It is the major reason that Woolworths is facing issues, as its competitors have already adopted effective technologies and strategies to attract customers (Pasquier, Villeneuve, 2017). Supply Chain Issues Supply chain management is the most important process for the organization, operating business in retail and supermarket industry. It is essential for a retail organization to manage its supply chain as it includes all the processes from production to distribution of products. Woolworths is a growing retail store in Australia and it has various suppliers for supplying its products. However, the company is facing various challenges related to supply chain management, like; wholesale order delivery of products at dock and lack of space for storage for some specific products (Fernie, Sparks, 2014). In addition to this, the organization has established an inappropriate tracking system for ordering and receiving the products. Due to this, the company has to bear Bullwhip effect and people of company stand helpless for not enough delivery of products by its suppliers. It has an inappropriate inventory management system, so it is failed to deliver the quality products to its customers. It is affecting marketing strategies and brand image of Woolworths in Australian retail market (Scott Walker, 2010). Increase in Raw material costs This is another issue, which is affecting the business operations of Woolworths adversely. In Australia, costs of raw materials are increasing continuously, so that organization needs to implement higher pricing strategy. Setting a higher pricing strategy declines the customer base of organization. Due to this, Woolworths has lost its regular customers for its retail products and services (Meffert, 2013). Increased costs of raw materials and labor add more cost to the manufactured products that means company should increase the prices of products. By doing this, company has failed to gain enough profits and revenues, which can balance its cost of production and manufacturing. Recommendations However, Woolworth is a leading player in Australian retail industry, but brand image and marketing of this organization got affected due to above-mentioned issues. To resolve these issues, the company should make changes in its marketing strategies under marketing mix framework (Khan, 2011). There are some recommendations for 8Ps of marketing mix, which are given for Woolworths to overcome these issues and establish effective marketing process. These recommendations are stated below; As far as it is concerned with the product component of Woolworths marketing mix, the organization should focus on diversifying its product segments. The company should manufacture its products by using effective and advanced technologies and procedures. By the use of modern technology, it should start offering more products and services and it should not only depend on grocery and departmental stores. By focusing on technology production, the company will be able to deal with competition in Australian retail industry (Nenycz-Thiel, 2011). Woolworths Organizations should establish the prices by considering the needs of market. The company has offered so many products, which prices are comparatively higher than its competitors. It can harm the organizational image and profits for long term. Thus, it is recommended that the company should make investment in more profitable businesses that will increase its revenues and profits (Seo, and Jang, 2013). Under its place strategy, the company should expand its distribution network and open its stores in countries of Asia. In addition to this, the company should focus on resolving the supply chain issues and hire some more suppliers. It should enhance the quality of its products for regaining its brand image among Australian population. As discussed above, promotion is one of the most important marketing strategies under marketing mix. It can be recommended that Woolworth should make more investment in advertising and promotional activities. It should use effective technologies in its advertising and promotional campaigns for effective communication of brand message to target audiences (Sinapuelas, Wang, Bohlmann, 2015). Woolworths Organization should focus on delivery process and improve the supply chain management. In addition to this, the organization should use some innovative process for providing a better shopping experience to customers. It should develop better relationships with suppliers to reduce the cost of raw materials. The organization should conduct a training process for enhancing the skills and abilities of its human resources. They should be aware about the stock excess and stock out at its retail stores. By doing this, the company will be able to retain its existing customers and create new customers. Under partnership strategy, Woolworths Organization should partner with the large scale organizations also. The company can connect with the organizations, which are using advanced technologies and have sufficient resources. It can expand its business in US by partnering with a leading retailer, i.e. Wal-Mart. This partnership will be very profitable for the growth and success of Woolworths business (Thomas, 2017). Physical Evidence For the physical retail business, it is very important to manage the physical evidence effectively. In the case of physical sales, the Woolworths Organization should focus on improving the ambience of retail store. The stores should be clean and very attractive. Staff at organization should be customer friendly and helping, so that customer can have a better shopping experience (Dominici, 2009). Thus, Woolworths Organization should consider the above given recommendations, so that it can make a better image and reputation in the industry. By resolving these issues, the company will be able to attain more competitive advantage over its competing brands. Conclusion It is hereby concluded that marketing mix is one of the most important approach under marketing management process. Each and every organization needs to focus on its marketing strategies to deliver its products and services to final customers. Form this report, it can be concluded that Woolworths Organization is implementing effective marketing strategies to communicate its brand message and offer products to target customers. It has employed better and efficient processes under its marketing mix framework. Now, the company is planning to expand its business by introducing new products and services. In its organizational life, the company is facing various issues, like; supply chain, competition and technology advancement. These issues affected the brand image of organization adversely. At the end, some recommendations are provided, which will assist the organization to overcome the issues and regain its brand image in future. By doing this, the company will be able to expand its bus iness in other countries and establish its retail stores all over the world. References Alembakis, R. (2017). Woolworths facing shareholder resolution asking for human rights supply chain disclosure. 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