Business Coursework Example | Topics and Well Written Essays - 500 words

Business - Coursework Example 2). Teachings on active leadership associate goals through instituting power and enthusiasm by enforcing compliance of different people. Various theories provide ideas on the advancement of sufficient character. Sets of personality assure good leadership because of admired habits on the nature of effective leadership. Leaders choose across Americans by regular people rather than the scion of elite East Coast at Yale University. Leadership adopts group identity and presidents, especially chief executives, who employ various approaches to identities as the result of effective leadership. Besides, ideas on effective leadership were developed by Bush assistance during massive confusions of 9/11 (Reicher, Haslam & Platow, 2007, p. 2). Information concerning 9/11 promotes and assists different people in enhancing national unity. In addition, effective leadership is encouraged in activities of capitalism and the western world. 100 years ago, Max Weber, a renowned German social and political theorist, presented ideas on charismatic leadership. His ideas focused on the antidote of grim prognosis. The ideas dwelled on industrial society without including leadership priorities. The notion of charisma endured and attracted diverse challenges. The instabilities following World War 1 when a majority of scholars continued to viewing the effects that strong leadership brings in survival (Reicher, Haslam & Platow, 2007, p. 2). The majority of leaders changed against various notions that show and determine effectiveness in leadership qualities. The concepts represent changes of charisma to a consensus because attractions and resistance affects leadership qualities. Social identities of leadership in experiments attract BBC prison study. Investigations of social behavior assist in conducting simulated prison environments. Random assignments of volunteers include guards

Reflective Statement Essay Example for Free

Reflective Statement Essay For this module, we are required to do an assignment with regards of SME company. The purpose of writing the report is to analyze the key internal issues the management is likely to face when strategizing their marketing formula. Besides, we are also required to provide a practical recommendation for the company. For this project, the class was divided into 3 groups and each group consists of 3 members. My group members are Miss Tai Geok Yeong and Miss Sharanya. Discussions among group members were held 4 times, on the 29th October, 2nd November, 4th November and 6th November, respectively. Besides of our normal eeting in college, the discussions also were held through the MSN chat and email. Each of our group members was allocated with task and although conflicts arise during the discussion, we still managed to solve the problem. In my opinion, conflict in a group is not necessarily bad and we use several of techniques in order to resolve conflicts like compromising and exercises work delegation. Throughout completing the task CareKoolTint Sdn Bhd, I have gained lots of new information about SME and the company. In order to get more facts about the company, we held an interview with one of their sales representatives on 2nd November 2009. From the 1 hour interview, we managed to gather the information needed for this project, which for example are, their current marketing strategies and the companys internal issues. One important lesson I learnt from the interview is that, even though small firms is not properly structured, it does not mean that SMEs do not engage in marketing. It is only that, they are doing marketing according to their own terms and not according to a theoretical framework. Other than interviewing the sales representatives, my group and I also did a research based from their websites and also by reading books. It is important so that e will have a broader view on the business environment and help us to write the task more accurately. In order to complete the task, I read Marketing and Entrepreneurship in SMEs, Principles of Marketing by Philip Kotler and Fundamentals of Management to have a better understanding about SME and its management as well as several websites related to the topic which for example SME Info Portal. This whole process, I believe has improved both my knowledge and skills. I learnt how to work with others as a team, it taught me how to compromise as I need to be open in accepting other people ideas or opinion and also in handling conflicts. In addition to that, basically, I am more knowledgeable on this topic. From the research, I discovered various type of SME in Malaysia which can classified under 3 category that are Primary Agriculture, Manufacturing (including Agro-Based) ; MRS, Services Sector (including CT) . Furthermore, I am also more aware on characteristics needed to be an entrepreneur, and one essential trait they must have is to be a risk taker. This is important as SME business environment is very uncertain and whenever they make a wrong decision, it may affect their business as a whole.

Marketing Strategies for SMEs Based on Product Life Cycle

Marketing Strategies for SMEs Based on Product Life Cycle Introduction: The journal article I have selected for my assignment is the MARKETING STRATEGIES OF SMEs BASED ON PRODUCT LIFE CYCLE A STUDY AMONG SMEs IN KOSOVO by Professor Bekim Marmullaku taken from the International Journal of Economics, Commerce and Management published in the United Kingdom on 9th September 2015 (http://ijecm.co.uk/wp-content/uploads/2015/09/3937.pdf) . The article has given me a unique insight into the practical aspects of marketing strategy implementation in a real world context. It has helped illustrate various instances of convergence as well as divergence from the marketing theory studied in class from the practical circumstances surrounding strategy implementation. It deals systematically from our understanding of the Product Life Cycle Model (PLC), which as stated in the paper is widely adopted by the Small-Medium Enterprises (SMEs) of Kosovo, and analyses its stage by stage execution and management in this real-life setting. Â   Â   Key Points of the Article The paper builds upon theory and goes into the application of marketing models in general and the PLC model in specific, in marketing strategies adopted by SMEs in Kosovo. As per theory, we study the PLC almost as an industry standard as one of the prominent frameworks in marketing that influences strategy. The model in principal dwells down to the various stages a product goes through (figure 1) following product development and commercialisation. As traditional PLC theory specifies the stages as introduction, growth, maturity and decline; Professor Marmullaku studies these specific stages in the context of their practical implications for SMEs in Kosovo. The introduction stage is unique in that it is the stage subject to the most difficulties in strategy implementation. Marmullaku analyses that SMEs at this stage are most vulnerable as it is the point where the product has been investment intensive and not as yet churning over as much returns. Therefore for SMEs that do not have as deep pockets, the smallest toe out of line can deem to be critically damaging for the business. He argues the lack of innovation is unable to win the distributors and the general environment is not conducive enough in Kosovo to propagate great chances of success at this stage of marketing. This is courtesy of a number of socio-political and economic conditions including the lack of financial capital, malpractices, market specific circumstances and other external factors. Professor Marmullaku explains the market specific dynamics of a copy-cat culture amongst Kosovo SMEs has particularly impacted marketing strategy implementation. The premature reduction of the prices charged by the SME products in the growth phase of the PLC is a direct result of this as well as other competition from larger firms operating at greater economies of scale. This is usually coupled with premature product expansion response by SMEs in a desperate bid to differentiate and retain profits because imitators are quick to launch substitutes. Also, the difficulty in practice in accurately identifying the very phase of the PLC the product is going through further exasperates the problem. Furthermore, adhering to theoretical expectations of strategy when products are at maturity, Marmullaku explains that SMEs in Kosovo that are serious about the product and the business continue to bear advertising costs even at this stage in a bid to maintain market share to hold on to customer base whilst the others present in this market are inclined to leave with the falling profits. The author argues that by the time the decline phase arrives, most firms in Kosovo dont have much appetite for prolonging the products. Only a few SMEs that are prominent and have the financial might may indulge in tampering with the marketing mix further but not to a large extent due to the specific socio-economic and political obstacles in Kosovo including factors such as the availability of technology; the absorption po tential of the general market; as well as other critical external factors. The Rationale for Selecting this Paper and its Contribution to Marketing Theory and Practise The rationale for selecting this paper is in principle that it systematically puts a context to the PLC theory we studied in class and analyses it. It illustrates the application of the PLC model in a real-life setting, its successes as well as its failures, how it is relevant and to what extent it is not. Ones understanding of marketing and the PLC model matures a great deal after reading this paper as one learns to appreciate that there are a host of impediments in the real world setting as every scenario is different. Textbook models and theory do tend to be idealistic but nonetheless give a general sense of the way to go about. In practise, Professor Marmullakus work implies how marketing strategies are not homogenous in how they are implemented by firms across different geographical markets. For instance, he states how it is not uncommon for firms in Kosovo to latch onto one marketing strategy model such as the Product Life Cycle Model and not pay sway to other theoretical tools used in more advanced markets. This is principle can ignite ones appreciation of market to market dynamics on a case to case basis. Yoon wrote a great piece in the Harvard Business Review (HBR) in which he whilst appreciating the deferring nature of different markets stated more emphasis in strategy be placed on demand as opposed to the demographics when specifically catering to the culture of these different markets (Eddie Yoon, 2015). Marmullaku implies the pivotal role of innovation in PLC management and its lack thereof in the setting of Kosovo inhibits marketing policy. The importance of innovation in managing the PLC is also shared by the works of other research in marketing. It stresses that the changing taste of consumers in the various product offer levels across the cycle can be held into check by innovation (Gecevska, et al., 2010). The availability and access to technology is argued to be pivotal in managing the PLC as it assists innovation. The absence of this as seen in Kosvo can also perverse the very course of a product takes through the PLC. Technology therefore as a facilitator of product development and hence also PLC management is vital. Research in marketing has gone some way to appreciate how technological advances have simplified and sped up the process in the product development model (Morrel, 2015). Marmullakus emphasis on the importance of firms being financially sound in successfully executing a marketing strategy across the different stages is also enlightening. This is stressed as a key component of success particularly in the initial vulnerable introduction stages where the firm would have invested in the new product development stages. It is also implied how the general law and order as well as property rights as external factors are instrumental in marketing policy implementation. The me too.. culture in Kosovo is a prime example of this where the absence of patent protection forms a market that is not conducive to marketing strategy implementation. As stated by Professor Marmullaku, it harms the marketing strategy adopted by firms to the extent of forcing premature policy that is not in theoretical accordance to the stage the product is at in the PLC. The writ of the law and patents therefore in developed markets are used of a means of credible deterrence and go hand in hand with facilitating marketing goal ends (Russ Krajec , n.d.). Furthermore Professor Marmullakus appreciation of the scope of marketing strategy being limited to the nature of the specific market including but not limited to its absorption potential and the degree of international trade is particularly insightful. This is not to say that the specifics of the particular business such as its size and its location do not too play a crucial role. Professor Marmullaku sheds light on the difficulty in practically assessing the effects of different marketing strategies in the long-term. However it is interesting to note as Dhalla stated decades ago in the HBR of the then upcoming development of new econometric techniques for use in marketing to assess the secluded impacts of advertising and its payoffs over time (Dhalla, 1978). These techniques in this day and age are now widely deployed in many facets of strategy building such as using marketing mix modelling (Market Science Consulting, 2013) though naturally one would not expect such tools to be used due to the limitations in less developed markets as is the case in Kosovo. Finally, Professor Marmullakus recommendation of adopting a marketing strategy of focussing on specific products as well as differentiating strategies to differ from copy-cat competitors is innovative. This strategy in principle can be replicated in any relatively undisciplined market environment of the sort found in Kosovo as a means of circumventing the obstacles the PLC faces. Conclusion Professor Marmullakus work provided an invaluable insight in putting theory into context. It illustrates the application of the PLC in Kosovo that diverges away from idealistic textbook scenarios. His work particularly increases ones appreciation of the critical impact of external market characteristics stemming from the socio-political and economic context on the success of marketing strategy. One can take away that the application of marketing strategy should be tailored to the requirements of a market on a case to case basis and as discussed he has come up with an array of viable recommendations to this effect in his study of SMEs in Kosovo. References Anon., 2011. Product Life Cycle Stages. [Online] Available at: http://productlifecyclestages.com/wp-content/uploads/2011/08/product-life-cycle-stages.jpg Dhalla, N. K., 1978. Assessing the Long-Term Value of Advertising. Harvard Business Review. Eddie Yoon, 2015. The Mistake Companies Make When Marketing to Different Cultures. Harvard Business Review . Gecevska, V. et al., 2010. Product lifecycle management through innovative and competitive business environment. Journal of Industrial Engineering and Management. Market Science Consulting, 2013. Econometrics in marketing mix modelling. [Online] Available at: http://www.marketscienceconsulting.com/econometrics-in-marketing-mix-modelling/ Morrel, L., 2015. Technology could speed up new product development. marketingtechnew, 1 December. Russ Krajec , n.d. Advertising and Marketing Uses for Patents and the Deterrent Factor. [Online] Available at: http://krajec.com/advertising-and-marketing-uses-for-patents-and-the-deterrent-factor/

Comparing Waste Land with Other Myths :: Comparison Compare Contrast Essays

The Waste Land: Parallels with Other Myths The Waste Land summarizes the Grail legend, not precisely in the usual order, but retaining the principal incidents and adapting them to a modern setting. Eliot's indebtedness both to Sir James Frazer and to Jessie L. Weston's From Ritual to Romance (in which book he failed to cut pages 138-39 and 142-43 of his copy) is acknowledged in his notes. Jessie L. Weston's thesis is that the Grail legend was the surviving record of an initiation ritual. Later writers have reaffirmed the psychological validity of the link between such ritual, phallic religion, and the spiritual content of the Greek Mysteries. Identification of the Grail story with the common myth of the hero assailing a devil-dragon underground or in the depths of the sea completes the unifying idea behind The Waste Land. The Grail legend corresponds to the great hero epics, it dramatizes initiation into maturity, and it bespeaks a quest for sexual, cultural, and spiritual healing. Through all these attributed functions, it i nfluenced Eliot's symbolism. Parallels with yet other myths and with literary treatments of the "quest" theme reinforce Eliot's pattern of death and rebirth. Though The Tempest, one of Eliot's minor sources, scarcely depicts an initiation "mystery," Colin Still, in a book of which Eliot has since written favorably (Shakespeare's Mystery Play), had already advanced the theory in 1921 that it implies such a subject." And Tiresias is not simply the Grail knight and the Fisher King but Ferdinand and Prospero, as well as Tristan and Mark, Siegfried and Wotan. In his feminine role he is not simply the Grail-maiden and the wise Kundry but the sibyl, Dido, Miranda, Brà ¼nnhilde. Each of these represents one of the three main characters in the Grail legend and in the mystery cults--the wounded god, the sage woman (transformed in some versions of the Grail legend into a beautiful maiden), and the resurrected god, successful quester, or initiate. Counterparts to them figure elsewhere; Eliot must have been conscious that t he "Ancient Mariner" and "Childe Roland" had analogues to his own symbolism. In adopting fertility symbolism, Eliot was probably influenced by Stravinsky's ballet Le Sacre du printemps. The summer before writing The Waste Land he saw the London production, and on reviewing it in September he criticized the disparity between Massine's choreography and the music. He might almost have been sketching his own plans for a work applying a primitive idea to contemporary life:

Computer benefits Essay

In today’s modern world, computers are needed everyday. Around the world, children use computers from the time they are little. It’s true that children should have fun when they are young; however, in my opinion, a child who knows how to use the computer will be more successful in the future. My reasons for this view are personal, academic and professional. From a personal point of view, computers can help young people to learn more about the world. For example, some children use the Internet to find information on different subjects. In this way, they learn to find answers by themselves. By using the computer when they are little, children feel more comfortable around computers. They also know how to use the computer for different reasons. From an academic viewpoint, children have to learn how to use this new invention. For instance, when I was in college, many students used to bring their laptops to class. They used to take notes, do research and share information. They wrote their essays, made presentations and created useful lists. Children who can use the computer when they are young have more confidence than other children. From a professional perspective, the computer is found in every kind of office. Today, employers will still hire people who cannot use computers and give them computer training. But tomorrow, companies will expect people to have these skills already. As a result, by encouraging children to use the computer for a short time every day, parents are preparing their children for future jobs. In conclusion, it is clear that computers are now a part of our regular life. Children who can use computers easily and confidently will do better in the future.

The “New World” Explorer

A common instrument of writers is to explore a terrain or new culture through the eyes of a stranger.  Ã‚   A stranger would seek to explore and discover all the facets and aspects of his new environment.  Ã‚   On the other hand, to introduce the world through the eyes of a resident becomes dull in time as the resident, having been familiar with most of the workings of his world, would leave much of it that is not within his immediate vicinity unmentioned or unsaid. In both the stories Benito Cereno and Daisy Miller, the protagonist is an American.  Ã‚   He also has had some familiarity of his environment, but not enough not to make him less of a stranger. This identity is beneficial, as the United States is psychologically set apart from the traditions of Old Europe, and even that of Spanish America.   The protagonists suddenly become pioneers, in their attempts to discover more of their immediate strange and unfamiliar territory.  Ã‚   This â€Å"New World† effect is more enhanced as outside of the limited perspective of the protagonist, the author carefully and quietly arranges appropriate symbolisms of object, expression and style to give a subtle reference to the traditions, American for Henry Melville, and European for Henry James. The immediately recognizable symbolism seen by the protagonists in Benito Cereno and Daisy Miller is represented through the symbolism of object.  Ã‚   These are embodied in concrete landmarks that have deeper context in their respective traditions.  Ã‚   In 19th century America, in Benito Cereno the landmark was the ship of the Spaniard, the San Dominick.  Ã‚   The ship embodies the restless, pioneering spirit, which first brought Europe in contact with the Indians of the Americas; it later becomes the lifeblood of the European colonizers, particularly the Spanish, in the form of the Galleon Trade and the Slave Trade.  Ã‚   It is therefore noteworthy that San Dominick represents both institutions in its housing both treasure and African slaves (Melville, 140). Henry James’ Daisy Miller depicts the landmarks as the landscape of the mountains across the Vevey lake, the Chateau de Chillon, and the Colosseum.  Ã‚  Ã‚   The castle represents the hundreds that dot Europe’s country, having been once the social and cultural centers from Medieval times even to the 18th century, when ruling families and aristocrats reigned in lavish palaces and mansions.   The Alpine mountains are a sight common in southern Europe: from Switzerland, Italy, southern Germany and Austria, and is reminiscent of its kin west in the form of the Pyrenees.   The use of French, from terminology to architecture, represents the dominant influence of the French since the Enlightenment, and the imagery of Rome—from cobbled streets to Colosseum likewise symbolize the preservation of Europe’s antiquity throughout its reverting to contemporary times. The fear depicted in both works, meanwhile, are symbols of expressions that, in their descriptions, also indicate the respective mindsets of the peoples of those times: for instance, in the period of Benito Cereno, the threat of piracy was a very real danger encountered by any captain.  Ã‚   The ship was the lifeblood of trade between nations, and in Spain’s case between Empire and colonies. Captain Delano’s spasms of panic at the possibility of the Saint Dominick crew being pirates were understandable. Social etiquette was at the center of the â€Å"gentleman’s world† in European social circles.  Ã‚   The fears were more directed at what harmed this â€Å"social order†: scandal.  Ã‚   Thus, in Daisy Miller, the growing fear in Daisy’s open associations with men of questionable character was that it fomented a scandal among social circles, as behavior that openly defied social norms. Discrimination also plays a substantial role in the fears, which feeds off the protagonists. Captain Delano’s worries are fed by the liberal actions of the Spanish captain towards the various incidences pointing to the African’s seeming â€Å"equality† with the Spaniard—the unpunished abuse by a slave boy towards a Spanish counterpart, the reactions of two slaves upon the brusque action of one Spaniard and the treatment of the African slave-prince Atufal’s defiance (Melville, 166).   Winterbourne’s fears are borne from the disapproving observations of the women of Daisy’s associations, as is described in Daisy Miller, as well as her habit of going out at night with a total stranger—once attempted with Winterbourne, then actually acted on with Giovanelli. The symbolism of structure and style is one that can be discovered after the second and third reading.  Ã‚   It gives the reader an indication of whether, like the American tradition, the narrative is one linear and direct and practical or uses subtle undertones, as is done in European cultures.  Ã‚   In Benito Cereno, the paranoia of Captain Delano grows through different images: the sight of the Ashantee slaves with their hatchets (Melville, 161), the comings and goings of members of the Spanish crew (151, 153), and the hushed conversations of his host and the African aide (153). When the ruse is finally discovered, the resolution is swiftly conveyed through an American expedition (189-192). In contrast, European literal tradition is more reflective and focuses on the varying subtleties of movement and speech.  Ã‚   The resolution, then, is less clear if the layers of meanings of the scenes that preceded it was not easily understood.  Ã‚  Ã‚   It was therefore, in Daisy Miller, through the careful study of the exchange of words between Winterbourne and Daisy in Chateau de Chillon leading to her sudden change in demeanor, her unforgiving chidings of Winterbourne in Rome of his final words to her in Vevey, and the confrontation between them in the Colosseum, could the tragic final scenes be clearly understood. Works Cited References Melville, Herman.   Billy Budd, Sailor and Other Stories.   New York: Bantam Books, 1984. Electronic Sources James, Henry.   â€Å"Daisy Miller†.   Daisy Miller by Henry James.   February 2001, Project Gutenberg, 02 May 2002 .